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Uncommon Wisdom: Niya Dimitrova

“Uncommon Wisdom” is about sharing those habits or stories that we wouldn’t normally think to share. There’s so much talk about morning routines and self-care practices these days but a lot of it can seem kind of superficial or maybe just predictable and repetitive.

This is why we asked a bunch of high-performing creatives and entrepreneurs a few questions about awareness, energy, and productivity. We wanted to learn something a bit more unexpected, and here’s what we found out.

Who is Niya Dimitrova?

Niya Dimitrova is a 24-year-old goal-oriented full-time proponent of conscious living. Besides working as Locus Publishing’s Head of Business Development & Strategic Planning, Niya is one of the two co-founders of Charodey – a recently established sustainable brand that aims to show just how precious and valuable Bulgarian herbs are. She holds a degree in International Relations, Russian, and Arabic, but is also very passionate about psychology, mysticism, crystals, and finding the deeper meaning behind negative emotions. She is devoted to co-creating a world where justice, authenticity, and generosity are integral parts of everyone’s life.
Niya Dimitrova

#1. What's something unexpected or uncommon that made you more aware?

Leaving home and choosing to go to uni somewhere I had never been was definitely the ultimate awareness-stimulating experience. This was when I realised that being popular in high school meant nothing in the real world. I had to get rid of all masks and weird behaviours that were keeping me away from genuinely connecting to new people. And obviously shedding so many layers and getting to know my true self led to huge discomfort and sometimes even pain. But it made me much more aware — of myself, of my surroundings, even of my family dynamics, but most importantly — of the subtle ways I chose and sometimes still continue to choose suffering over true happiness. So in conclusion, I believe that being aware is something we need to consciously choose and work on daily, it’s not a destination to be reached but rather a path to be walked every single day.

#2. What's something unexpected or uncommon that gives you energy?

Hm… okay, I think my answer to this question might be a bit weird. Talking about exciting stuff with my friends gives me energy, but at the same time resting and being around nature also gives me energy. So I think my energy levels really depend on having this balance between introversion and extraversion. But generally — doing only things I like (and making an effort to like all things I do) is probably the reason behind my constantly high energy levels.

#3. What's something unexpected or uncommon that makes you more productive?

Keeping everything organised while also staying flexible makes me very productive. So I wouldn’t really go for a strict schedule but I wouldn’t be able to work without a clear plan either. I also believe that tuning in to check if this is the most suitable time for me to do something is also quite important for my productivity levels. In short — balance makes me productive!
Niya Dimitrova

#4. What does your morning ritual look like?

Besides the usual stuff (brushing my teeth, making the bed) I have a large glass of water and while drinking it I look outside the window and just try to feel all the love in the world. I open my heart and say to myself “Today is the best day ever. I love life.” It might sound a bit dumb or naive, but it makes me feel amazing. After that I make sure to spend at least 5 mins on yoga and meditation.

I must say that when I’m on vacation with other people, I just can’t do any of these things. I don’t know why. I feel uncomfortable and choose not to have a morning ritual if I don’t have enough space (both physically and mentally) to do it. I also don’t like being pressured about my morning ritual — I can’t imagine someone saying to me “Hurry! We need to go to the beach!” while I’m drinking my glass of water, thinking about love and purity. But that’s a whole other story.

#5. What does your evening ritual look like?

I don’t really have an evening ritual — I take a shower, brush my teeth, apply skincare, and go to bed. Maybe this question is a sign that I need to think of a healthier evening routine. Maybe some reading before bed? Okay, that’s my evening routine from now — reading before bed!
You can find Niya at @insomniya

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